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Home Improvement

Residential Roofing Market Watch: Homeowner Trends in Roof Repair and Replacement

Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations.‍ Here's a look at what homeowner trends are impacting the roofing industry in 2026:

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Home Improvement
Customer Usage and Attitude

Independent Home Improvement Retailers Report Lingering Business Slowdowns Preceding 2023

In Q4, retailers were seeing year over year improvement in transaction count and profit margins compared to Q3, however cost of goods continues to be a concern.

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Building & Construction
Home Improvement

Large Kitchen Appliances Market Watch: Trends in Consumer Purchase of Stovetops, Refrigerators and Dishwashers

Tech-enabled connectivity, energy efficiency, and automation are just a few of the construction and remodeling trends shaping what customers are looking for in terms of product features, as well as how and where they’re shopping for large kitchen appliances in 2026. Learn more about what dynamics are currently at play in the market and how your brand can respond.

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Customer Usage and Attitude
Home Improvement

How to Gain Share of the DIY Home Improvement Market

Because of inflation, the rapid pace of growth in DIY home improvement spending slowed down in 2023 for many product categories. This makes it imperative for building materials companies to be intentional and strategic when looking for ways to expand their market share. In other words, you’ll have to compete again. Here's how to get the upper hand:

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Home Improvement
Market Sizing

[Case Study] Construction Adhesive Brand Health Tracker

A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Customer Usage and Attitude
Brand Health

[Case Study] Segmentation and Opportunity of the Pro Installation Market

A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.

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Home Improvement
Market Research Case Study
Market Sizing

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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