To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.
Market reports point toward a paint and coatings industry that is returning to its pre-pandemic levels of stability and even projected to experience considerable growth over the next few years.
In general, the home improvement industry has grown significantly over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition and emerging trends within the market.
In our latest release, the Q2 2022 Farnsworth Contractor Index, we heard a strong confidence from contractors regarding an ability to get new business in the next 6 months.
As new freestanding distribution centers are established to support warehousing for bulk orders placed by contractors, home improvement retailers will face new opportunities to cater to the needs of these entirely different buyers.
Doors and windows are two important elements of a building’s envelope and they directly affect how the structure performs on multiple fronts, not to mention the health and wellbeing of inhabitants. Here are a handful of trends influencing the fenestration industry over the next 5 years.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.