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Shop Talk: 10 Forces Shaping the Home Improvement and Building Products Market in 2026

Explore the key trends shaping the building products industry in 2026, including mobility declines, labor market shifts, tariffs, M&A activity, and emerging opportunities like data center construction.

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How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors, and Gen Zers are starting to influence the shape of the workforce, as well. Here's what to know about these segments of building products buyers and how to prepare market strategies tailored to their behaviors and preferences.

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Building & Construction
Brand Health
Product Development

Building Products Marketing: How to Increase Sales Among Builders, Remodelers, and GCs in 2026-2029

Our market research team at The Farnsworth Group surveyed builders, remodelers, and general contractors across the United States to explore shifts in how industry professionals research, find, select, and purchase building materials and home improvement products. Review the latest findings:

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Building & Construction
Customer Usage and Attitude

Building Product Purchasing Trends Among Specialty Trades and Installers in 2026

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on the primary purchase motivations and purchase mindsets of specialty trades and installers and tips for how manufacturers can target this market segment.

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Building & Construction
Home Improvement
Customer Usage and Attitude

How To Price Home Improvement Products in a Market Where Consumers Are Increasingly Squeezed

The instinct when cost pressure arrives is to do one of two things: raise prices to protect margin, or absorb the cost and hope the market holds. Relying on either move alone is risky. In a market where brand loyalty is already being tested, a knee-jerk pricing decision will cause damage that takes years to undo. So what actually works?

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Product Development

Data Center Cooling: How Rapid Growth Is Reshaping the HVAC Industry

Data center cooling is evolving to support higher computing densities driven by AI and cloud growth. Energy efficiency, sustainability, and performance reliability are critical factors in modern infrastructure design and operational strategy. Here are key impacts of this for HVAC building product manufacturers.

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Building & Construction
Market Sizing
Product Development

Shop Talk: 10 Forces Shaping the Home Improvement and Building Products Market in 2026

Explore the key trends shaping the building products industry in 2026, including mobility declines, labor market shifts, tariffs, M&A activity, and emerging opportunities like data center construction.

Read More
Building & Construction
Home Improvement
Lawn & Ranch
Market Sizing

High-Performance Homes Move from Niche to Standard

The definition of “premium” housing is shifting from aesthetics to performance. Learn how high-performance homes – driven by energy efficiency, durability, insurance pressures, and evolving building codes – are reshaping builder priorities and influencing building product innovation.

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Customer Usage and Attitude
Product Development
Building & Construction
Home Improvement

Garage Door Market Poised for Steady Growth in 2026

Through investments in residential infrastructure and demand for maintenance and repairs to extend the lifecycle of homes in the U.S., the market for garage doors is expected to have steady growth in 2026. However, there are several other variables that could impact the garage door market, from housing trends and shifting customer preferences to new technologies.

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Building & Construction
Home Improvement
Customer Usage and Attitude

Impacts of 2025 HVAC Industry Trends on Current Channel Stakeholders

Here's what you need to know where the greater HVAC market is going over the next several years, by what forces, and what hurdles are preventing forward progress. Beyond general industry forecasting, you need to understand your brand’s position in the market and commit to making informed decisions during quickly changing times. Start here.

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Building & Construction
Product Development
Market Sizing

Shop Talk: Ensuring Data Quality When Researching Homeowners, Tradesmen, and Specialty-Channel Audiences

Researching contractors, dealers, and specialty-channel audiences presents growing data quality challenges. This Shop Talk discussion explores why online panels fall short for pro research and how mixed-mode methodologies help ensure reliable, high-integrity insights.

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Customer Usage and Attitude
Brand Health

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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