Blog

FEATURED BLOG

What Is Voice of Customer (VoC) Research? 

Learn how Voice of Customer (VoC) research helps building product and home improvement brands uncover customer needs, validate product concepts, and improve brand strategy. This blog outlines key VoC methods, why they matter in the built environment, and how The Farnsworth Group delivers actionable insights that drive smarter decisions.

READ NOW
Yellow arrow pointing right

9 Findings from the 2022 Gas vs Battery OPE Usage and Perception Report

Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.

Read More
Customer Usage and Attitude
Lawn & Ranch

The Farnsworth Group Hires Dave King to Serve as the Executive Director of the Home Improvement Research Institute (HIRI)

The Farnsworth Group is proud to announce that Dave King has joined The Farnsworth Group to serve as the VP of Insights and as the Executive Director of HIRI. Here's what that means.

Read More
Home Improvement

While Homebuilder Sentiment at Lowest Level in Decades, Contractors Are Still Confident in Q4 2022

Because of the amount of home equity available to homeowners and strong homeowner intent for starting new home improvement projects, not to mention aging housing stock and lower mobility rates, contractors can be confident in demand for repair and remodel services in 2023 and 2024 despite a cooling housing market.

Read More
Home Improvement
Market Sizing

Understanding Today’s DIY Consumer Behaviors

The internet is rapidly changing how consumers shop for hardware and home improvement products, so it is important to stay on top of consumer trends. Read on to gain insights into understanding today’s consumer.

Read More
Customer Usage and Attitude
Home Improvement

Seasonal Impacts on Pro Remodeling Activities from Q4 2022

From multiple study results in Q4 of 2022, we are seeing the impacts in Pro's businesses as a result of homeowners intending to do more work on their properties, but having to make trade-offs to balance HOW MUCH they spend, WHAT they purchase, WHO completes the work, and WHEN they actually complete the project.

Read More
Building & Construction
Home Improvement

Battery-Powered vs. Gasoline Outdoor Power Equipment

We at the Farnsworth Group recently released a study developed for the Outdoor Power Equipment Association (OPEA), drilling down on DIY and landscaper preferences and preconceived notions.

Read More
Home Improvement

Why To Conduct Market Research Before Your Next Product Line Review

You want to provide a reason—backed by data— why distributors should continue to carry your SKUs. The most effective way to prepare for a product line review is to conduct pertinent market research beforehand so you can successfully negotiate for the outcomes you want.

Read More
Product Development
Brand Health

[Case Study] Product Concept Evaluation for New Work-from-Home Solutions

A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.

Read More
Home Improvement
Market Research Case Study
Product Development

[Case Study] Manufacturer Conducts Brand Health Market Research to Measure Brand Awareness and Brand Share

A leading fixtures manufacturer needed to quantify their brand awareness and brand usage collectively to monitor their brand health among trade Professionals and Consumers. This would enable their channel, marketing, and product teams to understand specific ways their brand could improve go-to-market strategies.

Read More
Home Improvement
Market Research Case Study
Brand Health

[Case Study] Understanding Customer Attitudes Towards Different Brand Positioning Statements

A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.

Read More
Building & Construction
Market Research Case Study
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES