"Uncertainty" has become a defining characteristic of today's outdoor living, lawn and garden, and home improvement markets. It is being driven by several persistent economic and industry forces that continue to influence homeowner spending, contractor operations, and supplier strategies.
In this Shop Talk, Dawn McElfresh, Director of Qualitative Research with The Farnsworth Group, and Senior Project Manager Robin Graziano discuss how qualitative research is evolving and how it can provide real value to building products brands and others in the construction and home improvement space.
Through investments in residential infrastructure and demand for maintenance and repairs to extend the lifecycle of homes in the U.S., the market for garage doors is expected to have steady growth in 2026. However, there are several other variables that could impact the garage door market, from housing trends and shifting customer preferences to new technologies.
The definition of “premium” housing is shifting from aesthetics to performance. Learn how high-performance homes – driven by energy efficiency, durability, insurance pressures, and evolving building codes – are reshaping builder priorities and influencing building product innovation.
While drywall is used heavily in both new construction and home improvements, the market is not immune to changing dynamics and trends, from challenges and opportunities within the housing industry to the behaviors and preferences of both DIYers and building professionals shopping for and using drywall for their projects.
Researching contractors, dealers, and specialty-channel audiences presents growing data quality challenges. This Shop Talk discussion explores why online panels fall short for pro research and how mixed-mode methodologies help ensure reliable, high-integrity insights.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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