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How to Track Your Brand Health and Monitor Gap Performance

Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.

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Impacts of 2025 HVAC Industry Trends on Current Channel Stakeholders

Here's what you need to know where the greater HVAC market is going over the next several years, by what forces, and what hurdles are preventing forward progress. Beyond general industry forecasting, you need to understand your brand’s position in the market and commit to making informed decisions during quickly changing times. Start here.

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Building & Construction
Product Development
Market Sizing

9 Trends and Potential Disruptors to the MEP Industry Over the Next 5 Years

As you strategize for the future, here are ten of the potential disruptors, constraints and trends impacting the MEP industry.

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Building & Construction
Market Sizing
Customer Usage and Attitude

Market Research Sampling Approach for Hard-to-Reach Audiences: A Closer Look

Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.

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Market Research Case Study
Brand Health
Customer Usage and Attitude

When to Use Max Diff vs. Conjoint Analysis in Market Research

During the process of collecting data for product development research, there are several different methodologies and techniques you can employ. Among the most popular is Conjoint Analysis. Another is Max Diff Analysis (otherwise known as Best Worst Analysis).

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Product Development

The Role of Market Research in Product Development Stage Gates

When crafting a new product or enhancing an existing product, you must understand the problem you're trying to solve, evaluate product opportunities within your category and define a marketing strategy to impact product adoption. Enter, primary market research.

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Product Development

Making Sense of Historical Housing Starts Data in Building Product Development Discussions

You can apply historical housing starts data to guide business decisions regarding the best audience to target for sales and marketing, where and when customers are using products, and growth potential.

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Building & Construction
Product Development
Market Sizing

How to Conduct a Usage and Attitude Study

A usage and attitude (U&A) study involves researching the usage behaviors and purchase motivations of existing and prospective customers to better understand a market and position products to appeal to consumers. What building materials are contractors buying, where are DIYers purchasing home improvement products? What factors influence their selections and preferences?

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Customer Usage and Attitude

10 Questions to Ask When Choosing a Market Research Firm

In todays competitive marketplace you need an edge up on your competitors. Effective market research helps to ensure you are securing effective and relevant information for your company. Read here to learn what to look for in an excellent market research firm.

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Building & Construction
Home Improvement
Lawn & Ranch

Stated versus Derived Importance in Key Driver Analysis During Usage & Attitude Research

When conducting a key drivers analysis for your building products company, it’s helpful to know what factors often drive customers’ decision-making and bring any assumptions up for validation or debunking. And be sure to get detailed. “Durable” is generic, but “Last 10 years without repair” will provide you with deeper insights and recommendations.

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Customer Usage and Attitude
Brand Health

How to Conduct Market Sizing Research for Home Improvement Products

Market sizing and structure research also enables you to identify new opportunities for acquisition, distribution and growth by forecasting and strategizing in an insightful way.

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Market Sizing
Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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