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How to Track Your Brand Health and Monitor Gap Performance

Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.

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How to Track Your Brand Health and Monitor Gap Performance

Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.

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Brand Health

Best Practices For Successfully Conducting Market Segmentation Research

There are primarily three types of segmentation that are used in market research: Attitudinal, Behavioral, and Demographic. Which one you should use should be based on the objectives of your research. Let’s unpack each type of customer segmentation:

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Customer Usage and Attitude

6 Adhesives, Caulks, and Sealants Market Trends in 2025

Discover 2025 trends shaping the adhesives, caulks & sealants market—from green building demand to performance innovations and shifting buyer behavior.

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Customer Usage and Attitude
Home Improvement
Building & Construction

Hardware Market Watch: Consumer Purchase Trends in Hardware and Fasteners

Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making:

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Market Sizing
Customer Usage and Attitude

How to Measure Brand Awareness and Overall Brand Health

There are several quantitative and qualitative metrics to measure brand awareness across a variety of distribution channels, including brand rankings, net promoter scores and market matching.

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Brand Health

How Architects and Specifiers Are Evaluating Materials in 2025

Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.

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Building & Construction
Customer Usage and Attitude
Product Development

Why Quantitative Tracking Research is Essential for Building Products Brands in a Flat Market

In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.

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Brand Health
Home Improvement
Lawn & Ranch
Building & Construction

Defining Value Through Product Development Research in the Building Products Industry

Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.

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Product Development
Building & Construction
Home Improvement
Lawn & Ranch

Building on a Solid Foundation: Integrating Secondary and Primary Research for Strategic Decisions

Primary market research is to the custom-built home what secondary research is to the manufactured home. Both add value to the market, but primary research is developed to answer questions unique to your situation, whereas secondary research must be adapted from a broad conclusion into a specific application for your organization.

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Customer Usage and Attitude
Market Sizing

8 Composite Decking Market Trends for 2025

Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.

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Customer Usage and Attitude
Product Development
Home Improvement

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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