Blog

FEATURED BLOG

Shop Talk: Contractor Sentiment, Tariff Tension, and the Power of Scale

In this Shop Talk episode, Grant Farnsworth and TD Cowen’s Max Rakhlenko discuss contractor confidence, rising inflation from tariffs, and recent building products acquisitions. Get insights into how market shifts, supply chains, and company scale are shaping the future of the home improvement industry.

READ NOW
Yellow arrow pointing right

2026 Outlook for New Single Family Residential Construction

In 2026, single-family housing signals a more tempered path amid weak demand and builder caution, while multifamily construction and lifestyle-driven remodeling lead sector growth.

Read More
Building & Construction

Why Paint Endures: Homeowner Trends, Pro Insights, and Research Imperatives for 2025

Discover why paint remains a top-performing category in home improvement despite economic and labor challenges. This blog explores key 2025 trends across DIY, budget-conscious homeowners, professional painters, and brand loyalty – plus research insights to guide smart strategy.

Read More
Brand Health
Customer Usage and Attitude
Product Development

Shop Talk: Contractor Sentiment, Tariff Tension, and the Power of Scale

In this Shop Talk episode, Grant Farnsworth and TD Cowen’s Max Rakhlenko discuss contractor confidence, rising inflation from tariffs, and recent building products acquisitions. Get insights into how market shifts, supply chains, and company scale are shaping the future of the home improvement industry.

Read More
Building & Construction
Home Improvement

How to Track Your Brand Health and Monitor Gap Performance

Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.

Read More
Brand Health

What Is Voice of Customer (VoC) Research? 

Learn how Voice of Customer (VoC) research helps building product and home improvement brands uncover customer needs, validate product concepts, and improve brand strategy. This blog outlines key VoC methods, why they matter in the built environment, and how The Farnsworth Group delivers actionable insights that drive smarter decisions.

Read More
Brand Health
Customer Usage and Attitude
Product Development

How Fasteners Brands Can Use Concept Testing Research to Increase Market Share

Learn how fasteners brands can use concept testing research to reduce risk, refine features, and launch products that drive market share in a competitive category.

Read More
Product Development
Home Improvement
Building & Construction

How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

Read More
Product Development

Best Practices For Successfully Conducting Market Segmentation Research

There are primarily three types of segmentation that are used in market research: Attitudinal, Behavioral, and Demographic. Which one you should use should be based on the objectives of your research. Let’s unpack each type of customer segmentation:

Read More
Customer Usage and Attitude

Defining Value Through Product Development Research in the Building Products Industry

Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.

Read More
Product Development
Building & Construction
Home Improvement
Lawn & Ranch

6 Adhesives, Caulks, and Sealants Market Trends in 2025

Discover 2025 trends shaping the adhesives, caulks & sealants market—from green building demand to performance innovations and shifting buyer behavior.

Read More
Customer Usage and Attitude
Home Improvement
Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES