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11 Market Trends & Category Signals for Building Product Brands from IBS/KBIS 2026

This year, conversations at IBS/KBIS 2026 were grounded in realism. Across discussions with manufacturers, retailers, builders, and other attendees there was consensus: 2026 is expected to be flat to very low growth for the building products industry. Here are 11 key market and category signals that should be shaping your strategies for the year ahead.

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SOLD OUT | The 2026 Building Products Customer Workshop

We are excited to announce that the 2026 Building Products Customer Workshop has officially sold out! Interest in this event has grown every year, and seats are filling more quickly. Be the first to know when registration opens for 2027 by signing up to get notified.

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Building & Construction
Home Improvement
Customer Usage and Attitude

What Forces are Truly Driving Home Improvement Spending in the U.S. Today?

Explore key drivers of home improvement spending in the U.S., based on exclusive analysis of the American Housing Survey. This blog reveals how income, home value, generational trends, and neighborhood factors influence remodeling behavior—and what these insights mean for brands serving today’s evolving homeowner market.

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Home Improvement
Market Sizing

6 Reasons Why Market Growth is Forecasted to Rebound for Insulation, Waterproofing, and Weatherization Products in 2026

With growth expected over the next few years for weatherization, insulation, and waterproofing products, there are going to be new opportunities for weatherization and insulation manufacturers and distributors to meet changing demand and acquire a larger share of the market.

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Building & Construction

7 Adhesives, Caulks, and Sealants Market Trends in 2025 and 2026

Discover current trends shaping the adhesives, caulks & sealants market, from green building demand to performance innovations and shifting buyer behavior.

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Customer Usage and Attitude
Home Improvement
Building & Construction

Construction Industry Strategist and Data Specialist Joins The Farnsworth Group

The Farnsworth Group, the leading custom research firm in the building and home improvement industry for the past 30 years, hired a well-respected industry expert, Adam Mowrey as a Sr. Account Manager.

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Building & Construction
Home Improvement

7 Trends Influencing the Cabinet Market in 2025 and 2026

Explore seven trends shaping the cabinet market in 2025 and 2026, from modular designs and smart features to shifting consumer priorities around quality, sustainability, and budget. This blog outlines key data and insights to help manufacturers and suppliers align with evolving customer demand.

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Market Sizing
Customer Usage and Attitude

Market Research Sampling Approach for Hard-to-Reach Audiences: A Closer Look

Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.

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Market Research Case Study
Brand Health
Customer Usage and Attitude

What to Expect at the 2026 Building Products Customer Workshop

Discover what’s driving builder, trade, architect, and dealer decisions in 2026. This year’s Workshop features THREE live pro panels, fresh research, and real-world insights you can use immediately. Here's what you can expect when you attend:

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2026 Outlook for New Single Family Residential Construction

In 2026, single-family housing signals a more tempered path amid weak demand and builder caution, while multifamily construction and lifestyle-driven remodeling lead sector growth.

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Building & Construction

Why Paint Endures: Homeowner Trends, Pro Insights, and Research Imperatives for 2025

Discover why paint remains a top-performing category in home improvement despite economic and labor challenges. This blog explores key 2025 trends across DIY, budget-conscious homeowners, professional painters, and brand loyalty – plus research insights to guide smart strategy.

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Brand Health
Customer Usage and Attitude
Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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