Blog

FEATURED BLOG

Why Quantitative Tracking Research is Essential for Building Products Brands in a Flat Market

In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.

READ NOW
Yellow arrow pointing right

How Architects and Specifiers Are Evaluating Materials in 2025

Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.

Read More
Building & Construction
Customer Usage and Attitude
Product Development

Why Quantitative Tracking Research is Essential for Building Products Brands in a Flat Market

In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.

Read More
Brand Health
Home Improvement
Lawn & Ranch
Building & Construction

Defining Value Through Product Development Research in the Building Products Industry

Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.

Read More
Product Development
Building & Construction
Home Improvement
Lawn & Ranch

Building on a Solid Foundation: Integrating Secondary and Primary Research for Strategic Decisions

Primary market research is to the custom-built home what secondary research is to the manufactured home. Both add value to the market, but primary research is developed to answer questions unique to your situation, whereas secondary research must be adapted from a broad conclusion into a specific application for your organization.

Read More
Customer Usage and Attitude
Market Sizing

8 Composite Decking Market Trends for 2025

Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.

Read More
Customer Usage and Attitude
Product Development
Home Improvement

2026 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2026. To keep products moving, companies will have to fight for market share again and present a strong value proposition to customers.

Read More
Product Development
Customer Usage and Attitude

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

Read More
Product Development

Contractor Confidence Has Cooled as Lead Volume and Revenue Expectations Decline

Our latest Q2 Farnsworth Contractor Index is now available and reveals a shift in sentiment among professionals serving the existing home market. Findings reflect a growing unease that has expanded from the homeowner to the professional.

Read More
Customer Usage and Attitude
Building & Construction

9 Kitchen and Bath Fixtures Market Trends in 2025

Discover 9 key trends shaping the 2025 kitchen and bath fixtures market, from smart tech and sustainability to design and remodeling priorities.

Read More
Product Development
Market Sizing
Home Improvement
Customer Usage and Attitude
Building & Construction

Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry in 2025-2028

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

Read More
Home Improvement
Customer Usage and Attitude
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES