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Shop Talk: Contractor Sentiment, Tariff Tension, and the Power of Scale

In this Shop Talk episode, Grant Farnsworth and TD Cowen’s Max Rakhlenko discuss contractor confidence, rising inflation from tariffs, and recent building products acquisitions. Get insights into how market shifts, supply chains, and company scale are shaping the future of the home improvement industry.

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Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry in 2025-2028

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Building Products Marketing: How to Increase Sales Among Builders, Remodelers, and GCs in 2025-2028

Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:

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Building & Construction
Customer Usage and Attitude

Maximizing Market Share in a Changing Building Products Landscape

As a building products manufacturer, you can use research to size your specific addressable markets, assess your brand position, and uncover growth opportunities in a flat economy and competitive market landscape.

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Market Sizing
Brand Health
Building & Construction

How Manufacturers Should Support Trade Professionals to Meet Market Demands for Healthy Homes, Energy Efficiency, and Sustainability

Homeowners are prioritizing healthier, more energy-efficient homes, but cost and contractor training remain key challenges. Our latest research explores market trends, homeowner demand, and opportunities for manufacturers to drive adoption.

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Product Development
Home Improvement

How Many Home Building Firms are Actually in the U.S.?

Learn how accurate data on the number of home builders in the U.S. can drive better decisions for the building products industry. This post explores how combining industry data, expert insights, and reliable sources helps stakeholders navigate market sizing and make informed choices about product usage, target audiences, and growth opportunities.

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Market Sizing
Building & Construction
Market Research Case Study

Homeowner Trends Regarding Energy Efficiency, Sustainability, and Green Remodeling Projects

Homeowners are increasingly interested in energy efficiency and sustainability, but cost remains a major barrier to action. Our latest research with the Harvard Joint Center for Housing Studies reveals key homeowner concerns, top green home improvement trends, and the role of affordability in decision-making. Learn how manufacturers can navigate these shifting attitudes.

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Home Improvement
Customer Usage and Attitude

Top Homeowner Health and Safety Insights from 2024 Healthy Home Study

As ‘Healthy Homes’ are becoming a more common trend in our industry, we conducted a study, along with our partners at the Joint Center for Housing Studies at Harvard, with homeowners and renters to better understand how they define, perceive and interact with healthy home products, issues and solutions.

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Building & Construction
Home Improvement

How Much Does Primary Market Research Cost in 2025

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

How To Calculate Price Elasticity of Demand

When crafting a new product or enhancing an existing product, there's a major question that must be answered: how to price the product. Price elasticity of demand is one tool that can be researched to estimate the revenue that can potentially be achieved by changing the unit price of an existing product, or when introducing a new product to the market.

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Product Development

Navigating Advanced Analytics in Exploratory Market Research

The way a survey is designed plays a huge role in what can be learned from the data. Exploratory market research seeks to discover patterns, motivations, and behaviors that may not be immediately obvious.

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Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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