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Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry (2026-2028)

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Defining Value Through Product Development Research in the Building Products Industry

Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.

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Product Development
Building & Construction
Home Improvement
Lawn & Ranch

Hardware Market Watch: Consumer Purchase Trends in Hardware and Fasteners

Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making:

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Market Sizing
Customer Usage and Attitude

How to Measure Brand Awareness and Overall Brand Health

There are several quantitative and qualitative metrics to measure brand awareness across a variety of distribution channels, including brand rankings, net promoter scores and market matching.

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Brand Health

How Architects and Specifiers Are Evaluating Materials in 2025

Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.

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Building & Construction
Customer Usage and Attitude
Product Development

Why Quantitative Tracking Research is Essential for Building Products Brands in a Flat Market

In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.

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Brand Health
Home Improvement
Lawn & Ranch
Building & Construction

Building on a Solid Foundation: Integrating Secondary and Primary Research for Strategic Decisions

Primary market research is to the custom-built home what secondary research is to the manufactured home. Both add value to the market, but primary research is developed to answer questions unique to your situation, whereas secondary research must be adapted from a broad conclusion into a specific application for your organization.

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Customer Usage and Attitude
Market Sizing

8 Composite Decking Market Trends for 2025

Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.

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Customer Usage and Attitude
Product Development
Home Improvement

2026 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2026. To keep products moving, companies will have to fight for market share again and present a strong value proposition to customers.

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Product Development
Customer Usage and Attitude

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

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Product Development

Contractor Confidence Has Cooled as Lead Volume and Revenue Expectations Decline

Our latest Q2 Farnsworth Contractor Index is now available and reveals a shift in sentiment among professionals serving the existing home market. Findings reflect a growing unease that has expanded from the homeowner to the professional.

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Customer Usage and Attitude
Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES
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